Website creation tools co EXAI raises $3m

EXAI has launched a new Facebook page conversion app that gives users the simplest path to create an impressive and effective web presence.

Website creation tools developer EXAI has announced that it has closed a round of private investment of $3 million, and that $15 million has been invested in the company to date. At the same time the company has launched a new platform for small and medium-sized businesses and individuals to easily transform their Facebook pages into fully functional websites and mobile sites for free.

EXAI, founded in 2012, as a spin-off of a previous company founded by CEO Gal Moran, has developed industrial web creation tools that allow directories and web indexes to quickly transform their databases into websites. The service has already been used by leading directory services and web indexes across the globe. The company is building a brand new platform that has the potential to disrupt the vast market of consumer facing website creation tools. EXAI is unveiling a new Facebook page conversion app that gives users the simplest path to create an impressive and effective web presence. Users can easily create websites that are tailored for both traditional web browsers as well as mobile devices.

EXAI's new service allows businesses to manage all of their web content via Facebook and have it exported automatically to the web, meaning millions of small business owners can easily create a valuable web presence and easily manage it from their Facebook page.

Moran said, "We see an incredible opportunity to disrupt a huge market. Until today, website creation had been dominated by solutions that focus on simplistic and basic websites. However, these solutions don't effectively address the question of building an effective presence across multiple platforms. We believe that Facebook - with a billion users and growing - represents a natural starting point and the easiest way to build an effective presence on the web. That's why we have built a solution that uses your Facebook page content as the basis for your website."

EXAI provides users with a powerful set of tools that enables them to customize their new website however they see fit. The platform gives users a true drag-and-drop experience that lets them change the design to suit their needs. Users can easily manage the content they wish to share and create different sections on their site for photos, videos and other content. Users can create their website for free, and EXAI will offer premium services and features for a modest fee.

The company is located in Tel Aviv and has 50 employees.

Published by Globes [online], Israel business news - www.globes-online.com - on December 19, 2012

© Copyright of Globes Publisher Itonut (1983) Ltd. 2012

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