Procter & Gamble Company (NYSE:PG) and business intelligence start-up Verix Inc. have launched a strategic partnership to strengthen P&G's capabilities in the field. The collaboration is supported by P&G's Israel House of Innovation, an innovation hub established five years ago to facilitate partnerships between P&G and Israeli innovators.
Verix was founded in 2007 by Haggay Tsaban and Amit Ashiri. Its investors are Carmel Ventures, Gemini Israel Funds and Silicon Valley fund Hillsven LLC. The company says that it has invested $30 million in R&D to date, and it has offices in Rosh Ha'Ayin and Silicon Valley.
Verix's analytical pattern-recognition engine analyzes huge data sets to identify trend changes that lead to significant business insights, and generates intelligent business alerts for decision-makers.
"P&G is an ideal partner for Verix, due to their deep data analytics experience and relentless focus on providing their business community users with the most actionable and relevant insights," says Veris president and CEO Doron Aspitz. "It is impressive how quickly P&G has been able to leverage the Verix platform."
Published by Globes [online], Israel business news - www.globes-online.com - on February 12, 2013
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