Under the contract worth hundreds of thousands of dollars, Tracx will supply real-time data on activity on social networks about Kraft's brands.
SaaS platform for brand marketing developer Tracx Inc. has signed an agreement with Kraft Foods Group Inc. (NYSE: KFT) worth hundreds of thousands of dollars to supply real-time data on activity on social networks about Kraft's brands.
Kraft is Tracx's latest multinational client, following Coca-Cola Company (NYSE: KO), L'Oreal Group SA (Euronext: OR), Fox, and SodaStream International Ltd. (Nasdaq: SODA). Kraft is the largest food and beverages company in the US and the second largest in the world. Its brands include Cadbury chocolate, Oreo cookies, and Trident gum.
Tracx VP business development Asaf Shtekler said, "Kraft joins a long list of super brands which have realized that to manage social network channels and make a return on investment from them, you need a designated system that makes the entire organization smarter and more attentive, and enables real time decision-making and action."
Published by Globes [online], Israel business news - www.globes-online.com - on February 18, 2013
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