Website revenue optimization company Dynamic Yield has raised $2 million in Series A financing led by Bessemer Venture Partners. The New York Times Company and Innovation Endeavors, the investment fund of former Google CEO Eric Schmidt, also participated in the round.
Dynamic Yield was founded in 2012 by CEO Liad Agmon and CTO Omri Mendellevich. Based in Tel Aviv, Dynamic Yield develops real-time audience personalization software that increases revenue yield and key engagement metrics for online publishers and e-commerce websites. The start up has been self-funded to date.
Dynamic Yield plans to use the proceeds to expand its global footprint by opening a New York City office and to support the growth of its expanding customer base.
Dynamic Yield's software can help publishers and e-commerce sites more effectively monetize their visiting user traffic. Dynamic Yield provides website owners with an automated SaaS solution that measures the revenue impact of each page layout and individual in-page components. Real-time personalization algorithms can then be directed to increase overall revenue yield by increasing user engagement, ad clicks, product purchases, social sharing and page-views.
Dynamic Yield also provides a comprehensive audience module that helps website owners to understand who are their most valuable users, why they are valuable and how to increase reach, engagement and revenues from existing and new traffic channels. With an understanding that publishers lack the time and resources to go through complex integration projects, Dynamic Yield has focused on making the product easy to deploy and manage.
Dynamic Yield is already powering nearly a billion monthly page-views.
Agmon said, "We supposedly live in an era of dynamic, personalized web experiences, yet data loads and algorithmic capacity have kept the vast majority of websites largely static. We have shown in the past 12 months that our low-touch SaaS solution has significant and far reaching effect on our clients' bottom-lines."
Bessemer's Adam Fisher, who sits on Dynamic Yield's board, said, "There are a lot of tools and services in the market to optimize discreet components of a website, but nothing that takes a holistic view of how to maximize revenue across revenue sources and yet improve user engagement and satisfaction at the same time. With its big data approach, Dynamic Yield helps website owners achieve this difficult balance, while still allowing for editorial control."
Published by Globes [online], Israel business news - www.globes-online.com - on April 24, 2013
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