Israel leads Europe and US in smartphone use, according to a Google survey published today. Israelis use the Internet more by smartphone (93%), use search engines more (86%), use more applications (84%), use maps and update social networks (82%). The viewing of video clips and YouTube is also high - 77%, and the percentage of Israelis who watch full programs online is 48%.
The figures appear in the annual Google and Ipsos MediaCT survey, which examines habits of smartphone use worldwide. This is the third straight year in which the Our Mobile Planet survey, which covers scores of countries, mapping the frequency of smartphone use, market penetration rates, and the range of uses of smartphones by users, has been conducted in Israel.
The results for Israel show that, even though smartphones entered the Israeli market late, only in 2009 (compared with the worldwide launch in 2007), this has not prevented Israelis from bypassing the world's big countries when it comes to their smartphones.
In 2012, the smartphone penetration rate in Israel was 35%, less than in major European countries. But a year later, the data show a sharp increase in the number of users. This year, 57% of Israelis have a smartphone, 22% more than in 2012. In Germany, 40% of people have a smartphone, in France, 42%, and in Spain, 55%, close to the proportion in Israel.
50% of Israelis say that they use smartphones while watching television programs in real time or on video on demand. 53% of the respondents say that, in the past six months, they have carried out searches on a smartphone after seeing an advertisement on television.
Published by Globes [online], Israel business news - www.globes-online.com - on June 10, 2013
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