Crowd-sources ad design developer Dispop has raised $600,000 in seed funding from Inimiti Capital Partners. Dispop will use funding from Inimiti to expand its US operations and establish new partnerships with DSP's, ad networks and agency trading desks.
The company has also unveiled its new crowd-sourced ad design platform that allows advertisers to tap into a vast network of designers, A/B test multiple banner variations and find the best performing ads for their online campaigns.
Inimiti general partner Alon Geva said, "According to the IAB, 2012 display ad revenues hit record-breaking double-digit growth, reaching $12 billion. Online and mobile display is poised for growth and we made this investment in Dispop to power a novel marketplace to match advertisers with talented designers and provide them with the technology to identify the best performing design out of a large number of versions created by different professional designers."
Dispop aims to disrupt the status-quo with its new design marketplace by providing the opportunity for marketers to source high-volumes of quality designs in a matter of days and find the best performing ads based on live data rather than on subjective individual tastes.
Dispop CEO Ayal Ebert said, "It is essential for brands and marketers to know what designs really work in the real world of the Internet and with our marketplace customers can easily test different versions of their ads and see which ones actually show results. It can be very interesting and surprising to see that ads we think are better-looking are actually not very effective. It is really impossible to guess which ads do best without the tests."
Dispop was founded in Tel Aviv by Ebert and COO Guy Falkovitch and also has offices in New York.
Published by Globes [online], Israel business news - www.globes-online.com - on June 13, 2013
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