Online recruitment co RealMatch raises $7m

The performance based recruitment advertising company will use the proceeds to make online jobs recruitment lucrative for publishers.

RealMatch Inc. has raised $7 million in its third financing round. Edison Ventures led the round, which invested $6 million, joined by current investor Carmel Ventures. The performance based recruitment advertising company will use the proceeds to improve its effort to make online recruitment advertising a unique and lucrative revenue stream for online publishers, an efficient and results-driven process for employers, and a simplified, easy-to-use experience for job seekers.

RealMatch was founded by CEO Gal Almog. It is headquartered in New York City and has offices in Kfar Saba. The company has raised $18 million to date.

RealMatch says that it is disrupting the highly fragmented online recruitment industry by building the largest and most effective recruitment advertising network that now reaches over 100 million active and passive job seekers monthly across thousands of job sites and social networks. It claims that its network can achieve up to four times more qualified response to job postings compared with leading national job boards, thanks to its proprietary technology, including Real-Time Job Matching, automated network optimization, and ad targeting capabilities, which are fully integrated with the network and company's white-label job board platform.

“RealMatch’s potential in the online recruitment advertising industry is almost limitless. Our job matching and network optimization technologies are representative of the next technological revolution in the online recruitment space. This round of funding will help us as we accelerate our market leadership,” said Almog.

RealMatch CFO Ezra Sofer added, “We are experiencing strong demand for our products and unparalleled offering. We will use the proceeds to continue our growth in all fields of operations, including investment in research and development, sales and marketing to develop new products, increase our positioning in the market place and gain market share through new customer acquisition.”

Published by Globes [online], Israel business news - www.globes-online.com - on July 23, 2013

© Copyright of Globes Publisher Itonut (1983) Ltd. 2013

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