Following the recent launch of a dog food website, businesswoman Pnina Rosenblum has set her sights on high tech with the launch of dating site PninaLove.
"I've been working on this site for three years," Rosenblum told "Globes". "I am a person of love, I think that the whole world turns on love, it doesn’t matter how rich you are, or how successful you are, you need love."
PninaLove invites its users to register by filling out two forms: one on themselves, and the other on qualities they are seeking in a partner. "People find it very hard to find their soul mate. There are a million unattached men and women in Israel today," says Rosenblum. "My site is different from other sites. There is no need to sit in front of the computer all day and scroll from picture to picture. The site is very discrete; you don’t see people's faces. It is also available for haredim (ultra-orthodox) and the gay community, and it also possible to obtain personal treatment from me."
A user fills out the form and, after it is scanned, receives three possible people who might suit him or her, up to twelve people per month. Rosenblum offers tips, personal chats, and events to site members.
Registration for PninaLove will be free for the first month. The price that will subsequently be charged has not yet been set. "I need a large database, so I am offering the site for free for the first month," says Rosenblum. She has invested NIS 3 million in the site, and is offering a special gift to the first ten couples who marry - a personal appearance with a gift at their wedding.
The online dating sector is especially crowded, JDate founder Joe Shapiro is now launching his FiiX app, and two entrepreneurs, Dror Levy and Meital Tzafroni are launching a new dating site ComaSensa.
Published by Globes [online], Israel business news - www.globes-online.com - on August 26, 2013
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