Ubimo, which focuses on location based mobile audience targeting has a closed a $2 million seed financing round led by Pitango Venture Capital with the participation of serial entrepreneur and angel investor Eyal Gura.
Ubimo’s innovative solution for mobile audience targeting, enables advertisers to leverage user location context together with the latest programmatic buying technologies, to efficiently target and manage mobile media.
Cofounded by experienced entrepreneurs (former CEO LabPixies, which was acquired by Google) Ran BenYair, Oded Poncz (former LabPixies CTO), Udi Graff (former LabPixies creative director) and former Matomi COO Gilad Amitai, Ubimo’s executive team brings together strong mobile and online advertising experience together with advanced machine learning, big-data and scale capabilities.
With the shift of users to mobile devices, the concept of context has changed dramatically. Unlike desktop search and web browsing, mobile context is about where you are and what you are doing right now. In this cookie-less environment, advertisers are struggling not only to find the right audience but also the right timing to engage with them.
Ben Yair, Ubimo co-founder and CEO said, "We believe that focusing on the location signals, rather than specific users, is key to identifying the right context for each advertiser and provide more relevant ads with better results."
Pitango managing general partner Rami Beracha joins Ubimo's board. He said, "Mobile is changing the paradigm. Mobile context has changed dramatically over the past few years, calling for new, location based advertising methods, to keep up with it. Ubimo’s platform pivots around the user real-time context and changes the game."
Published by Globes [online], Israel business news - www.globes-online.com - on August 29, 2013
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