Delta Galil Industries Ltd. (Pink Sheets: DELTY; TASE: DELT) will produce Lacoste men's underwear, home, and night wear, under a five-year global licensing agreement. The new men's underwear collection from the Crocodile brand will combine elegance and comfort with quality and innovation.
The collection will be available in the spring of 2015. It will be sold in Lacoste boutiques and in specialist stores. The collection will include men's underwear, sleepwear and loungewear
"It was essential that we choose a licensed partner with a profound respect for our strong heritage and the sporting spirit of the Lacoste brand. Delta Galil team has a perfect understanding of what our brand vision means", said Lacoste CEO Jose Luis Duran.
Delta Galil CEO Isaac Dabah said, "Becoming a partner of Lacoste for the purposes of creating a collection that embodies both the values and the style of this iconic brand is a true honor. It is also a major initiative in our strategy for expanding our brand's operations, increasing our portfolio of licenses and strengthening our presence in the global market."
Published by Globes [online], Israel business news - www.globes-online.com - on October 3, 2013
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