The media campaign, which will star TV celebrity Tzofit Grant, has been condemned by employers as "wretched timing."
The Histadrut (General Federation of Labor in Israel) unanimously approved a NIS 6.5 million campaign, starring television celebrity Tzofit Grant, to encourage unionization.
One Histadrut board member wondered whether it was appropriate to spend so much money on a public relations campaign at a time of mass layoffs, and said that it would be better to use part of the resources to help troubled enterprises.
"There is no connection," replied Histadrut chairman Ofer Eini. "It is precisely at this time that unionization of employees is needed, especially at a time of vilification of organized labor. This is not at the expense of anything else. This will not be the reason why the Histadrut will help enterprises or not."
The Manufacturers Association of Israel condemned the planned campaign as "wretched timing."
Published by Globes [online], Israel business news - www.globes-online.com - on October 21, 2013
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