Mobile analytics company Appsee has raised $1 million from Giza Venture Capital, and angel investors including Moshe Lichtman.
Appsee has also launched its new platform, which is a comprehensive in-app iOS analytics platform that automatically measures mobile app user experience.
Formerly called UserVOD, the Tel Aviv based company was founded in 2012 by CEO Zahi Boussiba and CTO Yoni Douek.
Appsee says that its service assists in increasing engagement and retention by offering single session tracking and recording, aggregated in-app analytics, automatic events, UI analysis, touch heatmaps, and more. Optimizing the user experience will lead to improved ratings for mobile apps, and increase key metrics, such as user engagement, conversion rates, and app monetization.
Hundreds of apps are already using Appsee’s platform, including British Gas, My Supermarket, AppsFire, Onavo, and eToro. The Appsee platform is intuitive and easy to use, providing attractive visual reports. Developers only need to add the Appsee SDK and integrate a single line of code to use the platform. Once incorporated into the app, every screen visited, button tapped, and gesture performed is automatically tracked and stored for analysis.
Developers are able to access Appsee’s online dashboard to gain the complete picture of aggregated sessions or focus on a single user experience. All sessions are tracked within the system and can be filtered across multiple variables, some of the most helpful filters being crash sessions, first time users, and churned users. Once a problem or data point of interest is recognized from the aggregated reports, developers are able to watch a single user session to fully understand what took place and make improvements.
Published by Globes [online], Israel business news - www.globes-online.com - on October 22, 2013
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