Online micro marketing co Qlika raises $1.7m

Qlika Inc. has raised $1.7 million from Hillsven Capital and private investors Reply.com CEO Payam Zamani and Kaltura CMO Michael Tsur. The company will use the proceeds to develop its next generation-marketing management platform. Qlika was founded by CEO Omri Morgenshtern, Ittai Chorev, and Idan Zalzberg at the UpWest Labs accelerator in Palo Alto, and has development offices in Israel.

Instead of developing large nationwide marketing campaigns, Qlika's solution focuses on micro-markets to automatically thousands of location-targeted keyword-based campaigns, which are optimized by taking into consideration the local goals, performance and competition in each micro-market."

"You�d be surprised how much inefficiency exists in the online marketing of enterprises, even with highly experienced teams spending millions of dollars. This is especially true when dealing with mobile devices and the localization signals they provide. Qlika�s platform captures and leverages all of these signals with a breakthrough level of automation and algorithm-based decision making,� said Morgenshtern.

Published by Globes [online], Israel business news - www.globes-online.com - on October 24, 2013