Ra'anana's Hubanana helps start-ups

The Ra'anana Municipality is seeking to break Tel Aviv's dominance of start-up hubs.

The Ra'anana Municipality is seeking to break Tel Aviv's dominance of start-up hubs with its Hubanana. Hubanana offers entrepreneurs and companies space with 30 terminals, wireless Internet, and parking for a token payment of NIS 160 per entrepreneur per month. Participating entrepreneurs also receive business and technological advice.

Habanana already hosts 15 start-ups, mostly in the mobile Internet sector. They include Iridize, an app to help people learn about and navigate through new sites and apps; Pixplit, an app for the collective creation of collages by friends on social networks; and AppCell, an app monetization app.

The Ra'anana Municipality and its Commercial and Industrial Park Administration. Project manager Idan Meir said, "Hubanana is an extraordinary opportunity to establish start-ups in the Sharon and to develop and foster ideas so they can materialize from a basic idea into a practical success. The objective is to help start-ups as much as possible, including through exposure to investors and advice from mentors and other experts."

Hubanana will be officially launched next Wednesday at the Ra'anana Entrepreneurship Conference in cooperation with the Forum for Innovation in Marketing and the Israel Spokespersons and Public Relations Association. Ra'anana Commercial and Industrial Park Administration director Roy Dinowitz said, "The conference will be a platform to present the most up-to-date issues on the merger of the technological and marketing and communications worlds so every entrepreneur can be involved and active in marketing the business."

Forum for Innovation in Marketing chairman Ronen Ofer, the CEO of April Marketing and Public Relations, said, "The pooling of forces by the partners will help the conference's participants, raise the relevant marketing, advertising, and public relations issues in Israel, and show the participants additional tools for promoting their marketing activity for their businesses."

Published by Globes [online], Israel business news - www.globes-online.com - on November 7, 2013

© Copyright of Globes Publisher Itonut (1983) Ltd. 2013

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