Dubek will lower the price of its cigarettes by NIS 1-3 per pack from January 2014.
Israeli cigarette manufacturer Dubek Ltd. will lower the price of its cigarettes by NIS 1-3 per pack from January 2014. This is in contrast to most other brands that will be hiking prices.
Dubek will lower the price of a pack of "Royal" from NIS 22 to NIS 20, while the price of a pack of "Noblesse" will fall from NIS 24 to NIS 21. The price of a pack of "Mustang" will fall from NIS 22.50 to NIS 21 and NVC will cost NIS 20 instead of NIS 23.
Dubek CEO Roy Gehl said, "As the only cigarette manufacturer in Israel, Dubek is aware of the prevailing public atmosphere regarding consumerism so we believe that lowering prices will strengthen domestic industry. We are committed to the quality and accessibility of our products."
Published by Globes [online], Israel business news - www.globes-online.com - on December 18, 2013
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