Israeli AI trust, safety, and security company Alice today announced the completion of a $140 million financing round led by Apax Digital, with participation from new and existing investors including Samsung, SentinelOne, Maj Invest, MoreTech, Phoenix Insurance, Norwest, CRV, Vintage, Grove and Highland Europe.
Sources inform "Globes" that the financing round, which brings the total amount raised by Alice to $280 million, was completed at a company valuation of $800 million. The company's annual recurring revenue (ARR) is approaching $100 million.
Founded in 2018 as ActiveFence by CEO Noam Schwartz, CTO Iftach Orr, CCO Alon Porat, and president Eyal Dykan. Initially the company developed systems that helped social networks and internet platforms detect violent content, fraud, extremist propaganda, disinformation and coordinated activity. This activity required the company to monitor how hostile actors changed methods and tried to bypass defense mechanisms.
With the launch of ChatGPT in 2022 and the rapid penetration of generative AI into the market, the company realized that the same knowledge could also be used to protect models and the systems based on them. On the one hand, criminal actors began to use AI tools to produce fraud, phishing attacks and misleading content on a larger scale. On the other hand, the companies that developed the models needed a systematic way to examine how they could be misused.
The knowledge gained from the original activity also underlies Rabbit Hole, a repository of attack patterns and harmful content collected from the real world. The database allows the company's researchers to test AI systems against methods already observed online and identify new versions of them. As AI became a larger part of the company's operations, management decided that the name ActiveFence no longer reflected its business, and last January it completed the rebranding to Alice.
Schwartz said, "AI builders should be able to trust their models to do exactly what they were built to do. The only way to earn that trust is to stress test models and agents every day and guard them with defenses built from real attacks. For years, our teams have been embedded with the world's leading platforms and AI labs, finding failures before deployment. Now we are bringing that capability to every AI lab and enterprise launching AI in production."
Alice provides AI safety solutions across the full lifecycle of AI systems. During training, Alice’s researchers help frontier labs, including Anthropic, Google, and Nvidia, simulate malicious prompts and agentic tasks to identify and prevent dangerous or unpredictable model behavior, and harden models against jailbreaks and prompt injection attacks.
The company will use the funding to further advance its AI platform, deepening the technology that tests, defends, and monitors AI models across their lifecycle, expanding the team behind Rabbit Hole, its proprietary dataset of real-world adversarial and harmful content, to keep pace with attacks that evolve by the day, and scaling its go-to-market organization serving foundation model labs and enterprises building with AI.
Alice currently has about 400 employees, most of them in Israel, with the rest in offices in New York, London and Hanoi. "Our goal is for organizations to be able to trust their AI systems and know that they will work as designed," said Schwartz "To get there, you need to put experts in front of the models who challenge them every day."
Published by Globes, Israel business news - en.globes.co.il - on August 25, 2026.
© Copyright of Globes Publisher Itonut (1983) Ltd., 2026.