The chain operates more than 4500 restaurants in the US
and 33 other countries and has a sales turnover of $1.8
billion in 1995.
The "Wendy's" hamburger chain is interested in
renewing operations in Israel. "Wendy's" has returned in
the past two years to being one of the leading fast food
chains in the world in its field.
"Wendy's" sales turnover in 195 reached $1.8 billion,
with a $110 million profit. The fast food chain operates
more than 4500 restaurants either owned or franchised in
the US and 33 other countries.
"Wendy's" has already tried its luck in Israel. It
entered activities in Israel nine years ago through the
Blue Square supermarket chain, then managed by Benny
Gaon. The chain was operated by the franchise method and
reached six branches.
Concerns in the industry say that the chain failed due to
managerial problems and a poor marketing plan. In
addition, Israeli's simply didn't like the product. The
same concerns note "Wendy's" rise in the world, and the
successful penetration of "McDonald's" and "Burger King"
into the Israeli market, which encouraged "Wendy's" to
try to renew operations in Israel.