Acer Computers has established a local
assembly plant in Israel, part of 40 similar
locations worldwide, where computers are made
"fresh" to conform to the user's and market
demand.
According to Acer's plans, the new assembly
line opened last week in Israel will provide
between 1500 to 3000 computers per month, to
supply the local demand for personal computers.
The Acer assembly line is one of several such
operations, currently underway in Israel.
Companies such as Packard Bell and E.I.M., a
local distributor that dominates the clone
market, are already assembling (P.B.) and/or
manufacturing (E.I.M.) computers, mainly for
local market distribution. Packard Bell is also
using the local facility for distribution to
Eastern Europe and the C.I.S. Acer and Eurocom
are negotiating the establishment of a joint
venture to be called Acer Israel which will be
owned by both parties.
Eurocom, hitherto the sole distributor of
Acer in Israel, has been promoted to a
"partner" position, prior to the final
decision, expected within a few months.
According to William Lu, President and CEO
of Acer Computer International, the investment
in the installation and run-in of the new
facility was about $2 million. The company
plans to expand the operation in the facility
to satisfy local and regional market demand for
home and office computers, as well as new
"Internet Computers" to be introduced within a
few months. In the future, the company plans to
utilize the sophisticated technology and skills
of the Israeli market and introduce components
and sub-assemblies for its products