The project’s planned activities: Electronic and written mass communications.
Adam Baruch , former "Globes" editor-in-chief and editor of "Maariv", was appointed head of Arison Investments’ mass communications project, the planned activities of which include electronic and written communications. Stef Wertheimer, who, until recently, was Baruch’s partner in a company called "Today’s Communications", is expected to be involved in the new project, as the need arises.
The current electronic communications map offers activities mainly in the field of dedicated channels and the new commercial channel, and the group plans to examine possibilities in these fields as well.
Published by Israel's Business Arena January 7, 1999