Baskin-Robbins in Negotiation With Local Dunkin' Donuts Franchisees For Israeli Activity

The two companies belong to UK-based multinational Allied Domecq. Dunkin' Donuts will open its first Israeli branch in Tel Aviv, this month.

Baskin-Robbins, the world's largest manufacturer of ice cream products, is planning its entry into the Israeli market for 1997. "Globes" has learned that Baskin-Robbins is negotiating with lawyer Philip Rosen of New York and Hillel Weinberger, a vice president at investment firm Loews (which is a partner in the Renaissance Fund). The two recently received the license to operate Dunkin' Donuts in Israel.

Allied Domecq has interests in food manufacturing, retailing, brewing and the wholesale of spirits and wines. The company owns labels such as Canadian Club, Ballantines, Kaluha, Tia Maria, Beefeater Gin and others.

Steven Asis, a partner in Dunkin' Donuts Israel confirmed there are contacts between his group and Baskin-Robbins. He added that if an agreement was signed it would go into effect in early 1997, first as part of the Dunkin' Donuts franchise. Later, the opening of separate ice cream parlors will be considered.

Dunkin' Donuts will open its first Israeli branch in Tel Aviv, this month.

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