Body Shop Israel is to develop cosmetic products and
hair dyes, which it will market under its own brand-name.
In 1997, the company will come out with a special series
of cosmetics, based on etheric oils. The product
packagings will be recyclable.
The series will include 20 different shades of
lipstick, eye-shadow pairs in six shades, eyeliners, lip
and eye pencils, blushers (rouge), make-up foundation,
concealers etc. The products will be manufactured for
Body Shop Israel in Italy, in co-operation with a well-
known cosmetics firm. At the initial stage, the success
of the products in Israel will be measured, and the
decision as to whether or to to export will be made in
the light of experience.
At the same time, Body Shop Israel will penetrate the
hair dye market, with a special series to be marketed
exclusively in its stores under the brand-name "Body
Care". This product series will also be exported.
The hair dyes will be manufactured from natural,
peroxide and ammonia-free ingredients.
Body Shop Israel will invest $5 million in the
expansion of its chain-store, with another 18 outlets
over the next three years.
At present, Body Shop Israel has 21 retail outlets.
The chain-store recently began marketing the concept of
environment-friendly products to the kibbutz sector.
Body Shop Israel's products are developed in the
laboratories of Dr. Fischer. Since the company's
preparations do not include animal ingredients, they have
been accorded special kashrut certification. For Jewish
religious consumer purposes, this is an advantage, indeed
a solution, and one which boosts sales to the ultra-
orthodox sector.