GM Shekem Electric: We will not fold under suppliers'
pressure for exclusivity.
Cellcom cut its ties with the Shekem electric retail
chain and will not supply its cellular phones to the
chain.
The ties were severed on the background of a sales
promotion held by the Shekem Electric stores, in which
anyone who purchased more than NIS 2000, was entitled to an
Audiovox cellular phone for the Pelephone network at the
cost of NIS 390. The regular price for the device is about
NIS 1000.
Shekem Electric General Manager Baruch Friedman said,
""We are a big and serious enough company, to make business
decisions and not fold under pressure from suppliers
demanding exclusivity. We began a promotion for customers
and intend to continue it, despite requests from Cellcom not
to begin the promotion and even to stop it in the
middle.