The representative operates independently of the Central Bottling Company, the local Coca Cola franchisee.
Coca Cola has been operating an independent representative in Israel as of January 1996.
The company operates out of a Coca Cola subsidiary called Refreshment Product Services, which is headquartered in the US.
The Coca Cola representative in Israel deals mainly in market surveys for the Central Bottling Company. General manager Rami Shalev told "Globes" the representative had no operational function. He said Coca Cola International maintains offices in most countries where it is active.