The chain’s first two shops, whose area is more than 5,000 sq.m., will soon open in Rishon Lezion and Nesher near Haifa.
The Danish furniture chain ID Design is entering into activities in Israel for the first time. The chain is represented in the country by a partnership including Eliezer Fishman, the Primavera company, the owners of whom are, inter alia, Koor and Co-op Blue-Square.
The chain’s first two shops, whose area is more than 5,000 sq.m., will soon open in Rishon Lezion and Nesher near Haifa.
According to concerns involved in bringing ID Design to Israel, the shops feature unique furniture display floors. They are spacious and comprise complete, combined suites of furniture.
In order to bring the Danish chain to Israel, Fishman, Primavera and Co-op Blue Square set up an ad hoc partnership called FCP Design. The sources add that the chain’s prices will be "average plus".
Eliezer Fishman is one of the owners of "Globes".