Fast Food Chain Nando's Expands Israeli Activity

The company will invest $2.7 million in expanding Israeli activity in 1997-8. Nandos International is considering adopting the Israeli delivery method.

The president of Nandos International has approved the companys Israel investment plan for 1997-8. Nandos will invest $2.7 million in establishing 9 new branches, in Rishon Lezion, Rehovoth, Haifa, Tel Aviv and the Sharon region. The new branches join the 3 already operating in Tel Aviv, Herzliya and Haifa.

The Israeli franchise was visited recently by the parent company president, in order to assess expected local development.

Nandos management said they were examining the possible opening of Nandos shops in Israel, selling various Nandos brand name products, such as special baked goods, coffee, preserves, sauces, and licensed T-shirts, mugs and more. The first shop of this kind opened this month in South Africa.

The South African-based Nando's is famous for their traditional flame-grilled Portuguese style chicken.

The first Israeli branch opened three years ago at Herzliyas Neve Amirim. In its third year of operation, the branch reported an 18% increase in sales. The Tel Aviv branch reports that sales increased 40% for the first 6 months of 1996, compared with the parallel 1995 period. The Haifa branch, which opened one year ago, placed first among all Nandos franchises worldwide (excepting South Africa), in terms of chicken sales.

 
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