A second restaurant will open in two months time in the Carmel. Ten restaurants will open within the next five years, at a $50 million investment.
Israel’s first Marche Movenpick restaurant opened this week at Kibbutz Dovrat, in the lower Galilee. NIS 20 million were invested in establishing the eatery. Marche Movenpick, which is part of the Swiss Movenpick group, a world leader in the restaurant and hotel field, will open a chain of 10 roadside restaurants in Israel over the next five years, at a total investment of $50 million.
The second Israeli restaurant will open in two months in the Carmel, also located in the north. The restaurants are based on a food hall concept established some ten years ago in Switzerland, which has since become an international one. Marche Movenpick has operations in Switzerland, the UK, Canada, Italy, Germany, Hong Kong, Indonesia and Korea.
Marche Movenpick chose Israel as its first Middle Eastern location. The local licensees are Shargad Orchanim, a partnership comprised of NZBE, the properties division of the Egged bus cooperative, and business-woman Shari Arison-Dorfman, daughter of Carnival Cruises’ Ted Arison.