DMB&B is among the world's 10 largest advertising agencies.
In the wake of an affiliation agreement between advertising agencies DMB&B and Geller-Nessis, DMB&B head of Middle East operations, Peter Davis, arrived in Israel this week. DMB&B has expressed interest in acquiring control in an Israeli agency, as part of its policy concerning agencies affiliated with the worldwide chain.
Geller-Nessis CEO Yair Geller told "Globes" the matter is currently under consideration.
DMB&B is among the world's 10 largest advertising agencies. Prior to the agreement with Geller-Nessis, DMB&B had ties with ad agency Mimsar-Shifrin. This was the first in the wave of agreements, taking place over the past two years, between Israeli and international advertising firms.
With the new agreement in place, Geller-Nessis has received the TWA account, and part of Proctor & Gamble's budget. Other accounts are expected to follow. Among DMB&B's clients: Burger King, General Motors, Phillips, Proctor & Gamble and Fiat.