Today, Intel launches a new processor that combines Pentium characteristics with advanced multimedia capabilities. The Pentium with MMX technology was entirely developed in Israel, at Intel’s research center in Haifa, at a $100 million investment.
The new chip will be integrated into advanced multimedia computers, and within a year, replace existing processors in personal computers. Intel promises the new processor will create a revolution in the PC market, enhancing the standard personal computer’s capabilities for sound, video and multimedia without the need for additional cards.
Intel Israel president Dov Frohman said that in the end, the new processor would reach every PC-owning household in the world. "The staff at the Haifa research and development center showed exceptional development abilities and original thinking. This is an unprecedented historic achievement for Israeli planning and engineering."
Following this development, the Haifa research and development center is expanding activity, and hiring dozens of new engineers. Direct investment in development of the Pentium with MMX technology was $100 million, while Intel’s total investment in the project was some $200 million.
The processor price will range from $400-500 per unit, and the price of a full computer will be $2,500-3,000 or $1,000 more than the US price of a standard multimedia computer.
For full coverage of the Pentium MMX launch, read "Globes" Israel’s Business Arena high-tech section tomorrow.