Israel's Business Arena, the Internet edition of "Globes" in English, went on-line in August 1995 and has attracted a great deal of interest ever since. The Arena has visitors from 90 countries, 8 million hits per month, and the number of individual users is growing at a rate of 300% annually.
"Globes" is currently considered Israel's Number 1 source of financial news and is regularly quoted by major international news sources such as the "Wall Street Journal" and wire services such as "Reuters" and "Bloomberg". The links in this item lead to more information about "Globes" as a source of financial news, or information on the print paper's advertising packages.
The Arena appeals to six different target audiences:
- Foreign businesspeople and corporations who are invested or interested in the Israeli economy and Israeli capital markets (including Israeli companies listed abroad).
- Investors, managers, and employees from the world's high tech sector, who view Israel as a developing market with fantastic technology opportunities.
- The world's largest electronic and print media, which constantly scout authoritative and up-to-date news sources about Israel in general and the Israeli economy specifically.
- The global Jewish community (and Israelis abroad), which seeks credible, timely and current news about dramatic political, economic and security developments here.
- The Israeli high tech community in Israel and abroad, operating in English in any case, and interested primarily in English-language sources.
- Global economic policy makers, interested in macro-economic data about Israel and following the country's progress in creating a free and balanced market.
The Arena is based on the reports, articles, and features published daily in the print edition of "Globes", but also includes sections and services not available in the newspaper and only appropriate for an electronic edition. The reports and articles translated for the Arena are meticulously chosen, keeping the target audiences constantly in mind.
The statistics software, which provides an accurate rating of each item published in the Arena, enables our editorial staff to pinpoint our readers likes. This editorial advantage can also be translated into a powerful marketing edge. Knowing what readers are looking for, means we can "match" advertisers who will extract maximum benefits.
The Arena web-posts a new edition every day (except Friday and Saturday) at 6:00 pm local time. Reports on dramatic security, political and economic events are posted in real time, immediately upon their occurrence.
Who Should Advertise in the Arena?
Israel's Business Arena is an ideal target for three principal kinds of advertisers:
- Israeli companies interested in expanding activities abroad, particularly banks, high tech companies, Israeli venture capital funds, real estate companies, advertising agencies, exporters, government institutions, or the Israeli representatives of large international corporations.
- Foreign companies interested in expanding activities or investment in Israel, particularly companies involved in or about to enter large investments in Israel.
- International bodies offering information services concerning the Israeli economy. The Arena has thousands of daily readers seeking exactly this type of service.
Contact Us
If you are interested in advertising in the Arena, contact "Globes" Advertising Department. Naturally, you can also view our advertising rates and special deals.