Up until now, marketing was done through Coca Cola Israel. Goods imported to Israel will not be allowed to enter the Territories starting in October.
Coca Cola will manufacture and market in the Occupied Territories through a partnership with Palestinian franchisees and not through Coca Cola Israel, as it has done until now, according to the director of the Control Division of the Palestinian Ministry of Economics and Trade.
Among others involved in the establishment of the partnership, were the Al-Masri family and Daniel Issa, who manufacture and market "7- Up" in the territories after a protracted battle in the US with Mozi Wertheim, among the owners of Coca Cola Israel. The Director of the Control Division added that the Palestinian company will be responsible for the production and marketing of soft drinks including RC Cola, Pepsi Cola and Schwepps.
Beginning in October 1996, the Palestinian Authority will not allow the import from Israel into the Territories of goods imported into Israel. The entrance of Israeli goods without a local franchisee will also be prohibited.