Polgat Wins Ralph Lauren Franchise

Ralph Lauren's annual sales turnover is approximately $2 billion.

A deal by which Polgat will manufacture and distribute Ralph Lauren fashions in Israel was struck recently. In the framework of the deal, which will be signed shortly, Polgat will manufacture Ralph Lauren products and market them both in its chain outlet stores and in select fashion boutiques.

Ralph Lauren turns over annual sales of some $2 billion. From the perspective of sales volume, Ralph Lauren is considered the world's leading fashion designer. The fashion house grants manufacturing and marketing licenses to leading companies in many countries. Until now, Ralph Lauren has been privately imported to Israel in "grey imports".

Polgat operates approximately 50 outlet stores. Its sales turnover stands at $180 million. More than $100 million is from exports, predominantly to England, the US and Europe.

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