Sales of long-life (homogenised) milk dropped 50%
following the silicon affair. "The company will enter
intensively into the manufacture of sweet dairy products
and meat brands". "We will not lag bend Strauss".
Erik Reichman, CEO Tenuva, has announced that MK
Gedalya Gal, Chairman of the present knesset finance
committee, is to be appointed chairman of Tenuva
forthwith upon the retirement of Shalom Simhon. Simhon
has secured a realistic position on the Labour list to
the Knesset while Gal will not be serving in the next
Knesset.
Commenting on the impact of the silicon affair on the
company's sales, Riechmann stated that Tenuva's sales of
long-life milk was badly damaged, dropping about 50%.
Ordinary milk suffering a moderate 1.5% decrease in
sales. The company, he said, had yet to recover from the
affair, which had caused sales by the competition -
Strauss and Tara - to increase by an even greater
proportion.
Reichman added that the company would be entering
intensively into two fields: the manufacture of sweet
dairy products and the development of meat brands. "We
have no intention of lagging between Strauss. We shall
not copy, but will make a different product to compete
with Milky, using international know-how", said
Reichman