A survey conducted at the Israel Business Conference, sponsored by "Globes", showed that 92% of managers in Israel expect significant changes in marketing in the next millenium, while 5% foresee only moderate changes and 3% expect no change at all. The survey was conducted yesterday at the conference session entitled "E-Commerce: Opportunity or Threat".
The survey was conducted by Midgam Consulting and Research, and included 230 managers and senior decision-makers in the Israeli economy, representing a wide spectrum of sectors in the economy.
According to the survey, 92% of those questioned see the transition to e-commerce as an opportunity for their company and a source of increased revenues.
Of those questioned, 50% are convinced that the main consumer difficulties in the transition to e-commerce will be in the area of marketing food products.
In answer to the question, "What are the main factors delaying the development of e-commerce in Israel?", 34% answered that technological problems and infrastructure limitations are the cause of the delay, 26% that the problem lies in data and credit card security, 23% attribute the delay to lack of Internet expertise, and 17% think legal and taxation problems are responsible.
Operation of a company site was reported by 75% of survey participants. A further 20% spoke of intentions to set up an Internet site in the future. Only 5% said they did not intend to set up an Internet site.
Published by Israel's Business Arena on December 13, 1999