Pillsbury will manufacture baked gods suited to the Israeli consumer's taste. $250,000 will be invested in developing the new products.
Pillsbury Israel, the baked goods manufacturer, will start manufacturing four new products suited to the Israeli consumer's taste.
The new products will be developed and manufactured in Israel, in accordance with US standards, and at an investment of $250,000.Pillsbury Israel's director general estimates that, in the first year of activity, sales of the new products will reach NIS 20 million.
Pillsbury Israel was set up three years ago. Its sales are estimated at NIS 120 million a year, and it is fully owned by Pillsbury International, which is owned by British food concern Diageo.
Published by Israel's Business Arena January 9, 2000