Soflex: We've Developed Contact Lenses that Obviate the Need for Different Reading, Vision Glasses

Soflex announced today that it has developed state-of-the-art lenses enabling the shortsighted, who also have near-sighted reading problems, to use them and thereby avoid having to change glasses.

The company says the new multi-focal lenses perform both operations: distance vision and close-up reading, and the eye adapts quickly to the changes in focus as required. The contact lenses, called "Eye-Q", were developed at the Soflex plant located in the Manof industrial zone in Galilee. The plant is one of the ten biggest in Europe for the production of contact lenses.

Plant manager Shimon Bachar explained that "Our Eye-Q lenses are intended for the 40-plus age group with problems of short-sightedness, who have difficulty in reading books and newspapers. These people, some of whom had been using contact lenses, had to switch to reading glasses, since the market did not have good multi-focal contact lenses that performed both functions. The lenses we offer solve these problems efficiently."

The price of the Eye-Q lens is NIS 1,000-1,200.

Published by Israel's Business Arena on 7 February, 2000