Israeli company Demantra has announced a strategic alliance with California-based QAD (Nasdaq: QADI), a leading developer of industry-specific e-business solutions. The alliance is part of a $22 million contract granted to QAD; Demantra products comprise $1.5 million of the contract.
Demantra's expertise in demand planning, demand forecasting and real-time demand management complements QAD's e-business solution.
Founded in 1979, QAD is a leading provider of industry-specific e-business software and services to multinational manufacturers and distributors of all sizes, with special focus on the midmarket. Available in 26 languages and able to support multiple currencies, QAD software helps speed business processes for more than 300,000 licensed users at approximately 4,800 licensed sites in more than 80 countries.
Demantra is a privately held software development company specializing in providing solutions for demand-driven, Internet-enabled enterprises. In 1997, Applicom of the Formula group invested about $1 million in Demantra. In 1998, Demantra was sold to an investment firm owned by the Baan brothers for $15 million in cash, with an assurance for $10 million more, should Demantra meet sales targets. Demantra annual revenues are $60 million. Customers include Unilever, Xerox, Coca-Cola, Teva and Bestfoods.
Founded in 1996 as Eventus Logistics, Demantra's corporate headquarters are in Cambridge, Mass.; European headquarters are in Reading, UK; and R& D headquarters are in Ramat-Gan, Israel. The company has more than 100 employees.
Published by Israel's Business Arena on June 14, 2000.