Eyal Levy Invests $2 Mln in Start-Up Founded by Former Pele-Phone Employees

SigValue develops state-of-the-art mobile Internet and cellular communications services.

The AIG Orion Fund venture capital fund, headed by Eyal Levy, has invested $2 million in start-up SigValue, in the company's first financing round. The company value for the round was not disclosed, but is estimated at $8-10 million, after money.

SigValue was founded in March by Eli Yardeni and Yuval Maron. The company is developing a platform for state-of-the-art mobile Internet and cellular communications services. The company's products are designed for cellular service operators worldwide.

Until recently Yardeni managed Pele-Phone's switching and new technologies division, while Maron managed the applications and new technologies department. Eyal Levy is a former Pele-Phone general manager.

SigValue has 20 employees. The company will conduct beta trials with cellular operators in Israel and Europe in the coming months.

The AIG Orion Fund invests in the Internet and communications fields.

Published by Israel's Business Arena on July 17, 2000

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