Japanese company Toshiba will invests $30 million in Israel, through its new division, iValueCreation, which focuses on Internet, cellular Internet and m-commerce (e-commerce over cellular Internet). Israeli company Triangle Technologies will handle the investments.
Toshiba has already made one such investment, emerging as the leading investor in a $4 million financing round by Israeli start-up company Nuvisio. The investment was made through Triangle Technologies in Nuvisio’s second financing round, at a company value of $30 million after money.
Nuvisio develops technologies for online sales promotion and advertising. One of its technologies makes it possible to distribute coupons over the Internet in a high-security method that prevents fraud.
Nuvisio was set up in January 2000 by Dani Birnbaum, Shai Gerably and Alon Geva. It has a development center in Herzliya, and offices in New York Cincinnati, Chicago and Atlanta. The company employs about 30 staff.
Triangle Technologies promotes strategic cooperation between Israeli technology companies and Japanese companies and investors. The company is led by Daniel J. Eisenberg, who is also a partner in Jerusalem Venture Partners.
Published by Israel's Business Arena on 17 October, 2000