The company developed an application enabling customer to buy clothing using a virtual fitting room.
Israeli start-up Browzwear has raised $1.5 million at a company value of $1.5 million, after money. Nonstop Ventures, which deals with broadband Internet provider Nonstop’s investments, invested $0.5 million in the round, in exchange for 5% of company shares. In previous financing rounds, Delta Galil and Yossi Vardi were among the investors.
The company developed an application enabling customer to buy clothing using a virtual dressing room. The user creates a personal 3D profile based on sex, measurements and skin color and can try on clothes on a virtual model, in combinations from different stores. In addition, he can consult with friends and fashion advisors and obtain information about special discounts and sales.
Nonstop Ventures is owned by Nonstop (50%) and Matav shareholders (50%.)
Published by Israel's Business Arena on 26 November, 2000