McCann Erickson is setting up a subsidiary in Israel – a branch of McCann Kesher-Barel, called MRM Zentropy Israel. The company will specialize in IT and digital media, combining strategy, marketing and technology applications.
The McCann Erickson International group has been expanding its core business around the world in recent years, identifying new requirements created by the new economy and meeting changing demand.
MRM Zentropy Israel will offer a combined solution, integrating marketing and technology with focused strategy.
The company’s activity will be based on the patented Strategy-to-Action (S2A) method for developing Internet-based tools for the achievement of strategic objectives.
The company will accordingly strive to develop closer relations with customers and build brand names in a digital world. It will build companies’ “internal brand”, which affects corporate culture and discourse.
MRM is owned by McCann Erickson International, and belongs to the MRM Zentropy International group, which operates 45 offices in 33 countries around the world.
Published by Israel's Business Arena on 24 December, 2000