The company’s annual sales total over $100 million.
Dead Sea Laboratories, the manufacturer of Ahava beauty products, is about to enter the high end cosmetics sector, estimated to be worth NIS 400 million. The Ahava brand will be launched simultaneously on the Israeli and world markets, at a cost of $1 million. The brand will include anti-aging skin products targeting women in the 35-55 age bracket, at prices ranging from NIS 189-279.
The company’s annual sales total over $100 million. It markets its products to more than 30 countries around the world, depicting them as having medical applications, in line with the global trend of switching to natural products.
The Ahava body lotion has led in the low-end cosmetic market in the past two years, with a market share of 13.5%. The Ahava face lotion is second, with a market share of 11%, after Lancome of L’Oreal.
Published by Israel's Business Arena on 20 August, 2001