Tnuva's acquisition of 20% of Ganir fell through.
After two weeks of frenetic activity, a partnership agreement was signed between Yotvata of the Strauss-Elite group and Ganir, manufacturer of Primor brand juices.
Strauss-Elite thereby in effect acquired management rights to Ganir's local activity. The deal was signed after Tnuva's acquisition of 20% of Ganir fell through. The deal is compatible with Strauss-Elite's strategy of entering the health drinks field, as reported in "Globes".
Cooperation between Ganir and Strauss-Elite began 10 years ago with the distribution of Ganir's chilled juice products by Strauss.
Ganir is a private company owned by Kibbutz Gat and Kibbutz Beit Nir in equal shares.
The Israeli soft drink market is divided into several categories: carbonated drinks (65%); juices, nectars, and light beverages (19%); mineral water (10%); and others (6%).
Published by Globes [online] - www.globes.co.il - on May 14, 2002