e-SIM's simulation technologies enable product designers to create simulated computer prototypes that behave like manufactured products and systems.
e-SIM (Nasdaq:ESIM.OB), today announced that Ericsson Mobile Platforms will integrate RapidPLUS technology in their handset platforms. e-SIM and Ericsson Mobile Platforms have reached an agreement for the development of User Interface components based on e-SIM's RapidPLUS technology, which will enable seamless and easy development of the full Human Machine Interface (HMI). Ericsson Mobile Platforms' OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) customers will be able to take advantage of RapidPLUS to create superior, customized and branded HMI for their handsets while ensuring a very short time to market.
"This deal marks a confirmation of our new OEM business model, which provides a source of ongoing, stable, future revenue. Ericsson's choice in using e-SIM's technology as a key HMI platform for their offerings confirms the value of our solution," said Ken Dixon, President of e-SIM Ltd. "e-SIM will play a major role in the new technologies and business models that are emerging in the cellular handset market. We expect substantial growth in RapidPLUS business from end users building products on these platforms."
Founded in 1990, e-SIM provides of advanced simulation technology for product development, Web-based customer support and marketing. e-SIM's simulation technologies enable product designers and engineers to expedite the concept-to-market life cycle by easily creating simulated computer prototypes that are fully functional, interactive and behaviorally identical to the manufactured products and systems. e-SIM's proprietary technology enables the creation and distribution of electronic "virtual products" that look and behave like real products, over the Internet or intranet. LiveManuals, e-SIM's customer support Web service, features its proprietary product simulations from multiple manufacturers, interactive user manuals, personal product folios for easy reference, comprehensive manufacturer support information and extended warranties.
Published by Globes [online] - www.globes.co.il - on 28 May 2002