Nielsen Media Research will use the cards in its new media monitoring system.
Optibase (Nasdaq: OBAS) announced today that its US subsidiary Optibase Inc. had sold 3,000 VBox Communications digital TV receiver cards to Nielsen Media Research for use in its new media monitoring system. The value of the deal was not disclosed.
Optibase Inc. president Greg Eisips said "Since our initial investment in VBox Communications, we recognized the value of bringing together our two companies in order to better serve the broadcasting and enterprise markets by offering cost-effective, flexible solutions.”
Nielsen Media Research senior project manager David Wright said, “We needed a strong industrial strength component that would allow us to monitor digital television without disruptions, and with the capability to run our application at remote sites continuously without the need to reboot.”
Published by Globes [online] - www.globes.co.il - on 6 January, 2003