Sources said that Eden Springs principle shareholder Roni Naftali turned down the franchise for Israel.
Sources inform “Globes” that Eden Springs is negotiating to obtain a franchise to market Pepsi Cola beverages. Eden Springs principle shareholder Roni Naftali met Pepsi Cola Europe heads in Italy to discuss the matter.
Naftali denied the report. Sources close to Tempo, which has the Pepsi Cola franchise for Israel, confirmed that Naftali met with Pepsi Cola representatives regarding a franchise for marketing the company’s beverages. The Tempo sources said that Naftali turned down the franchise for Israel, and is now considering the franchise for Eastern Europe. Former Jafora-Tabori CEO Eli Davidai currently holds the Pepsi Cola franchise for Romania.
Beverage sector sources told “Globes” that the contract between Pepsi Cola and Tempo can be abrogated on only three months’ notice. At the same time, Tempo said it planned to sign a new long-term contract with Pepsi Cola in the coming weeks, and that agreement in principle had already been reached.
For the past year, Tempo has supported only the Pepsi Max diet brand, but the company does not wish to lose the Pepsi Cola franchise.
Published by Globes [online] - www.globes.co.il - on January 8, 2003