Walla! is still Israel’s most popular website, according to a TNS/Telesker Internet Monitor (TIM) survey of weekly exposure rates for selected Internet sites. 47.1% of all Israeli surfers enter Walla! at least once a week. Walla! is more popular among youths (58.3%) than adults (44.8%).
Most of the 18 most popular websites are Israeli, while only four - Yahoo!, Google, Alta Vista, and CNN - are international sites. All the other sites are locally operated sites with local content.
Four of the five leading sites are general sites, while one, Ynet, is a news site. Google is the second most popular site (37.5%), followed by MSN Israel (36.3%), Ynet (28.9%), and Nana (25.4%).
Ynet is the most popular Israeli news website, followed by “Maariv” (14.8%), “Ha’aretz” (11.1%), “Globes” (6.3%), and “TheMarker” (5.1%). Except for Ynet, which has a presence among youths (16.2% of all surfers), youths visit virtually none of the other news sites.
Walla!, Nana, Tapuz, One, and Goop are more popular among youths than adults. 40% of youth surfers visit Nana, compared with 22.4% of adults. The corresponding figures for Tapuz are 17.6% and 15.6%; One - 16.2% and 8%; Goop, which has the lowest general popularity (9.3%), is the most popular youth website (31.6%), compared with 4.7% for adults.
MSN Israel is the most popular homepage in Israel (17.6% of all Internet users). It is followed by Walla! (16.4%), Start (9.2%), Nana (4.9%), and Ynet (4.8%). In general, most surfers have a general page or search engine as their home page, rather than a news site.
Published by Globes [online] - www.globes.co.il - on March 26, 2003