Tnuva is investing $300,000 in billboard advertising for Yoplait yoghurt. The billboard will be the largest of its kind ever used in Israel.
Tnuva is investing $300,000 in a billboard for Yoplait brand yoghurt. The billboard will be the largest of its kind ever used in Israel. It will consist of over 1,000 sq.m., stationed opposite the Azrieli Center shopping mall. Tnuva said the billboard will be a candidate for the Guinness Book of World Records.
Tnuva estimated that 180,000 cars per day passing the site would be exposed to the advertisement.
Published by Globes [online] - www.globes.co.il - on April 27, 2003