Sony licenses Israeli start-up Waves' audio technology

Sony is including Waves applications on all new VAIO PCs in Japan and will be shipping on models worldwide in the summer of 2003.

Audio signal processing solutions provider Waves, today announced that Sony will license three of Waves' audio processors to be integrated into Sony's SonicStage Mastering Studio application.

Sony will include Waves' Renaissance Bass, S1 StereoImager and L1 Ultramaxizer in SonicStage Mastering Studio applications, which has begun shipping on all new Sony VAIO personal computers in Japan and will be shipping on models worldwide in the summer of 2003. Waves said that the audio processing tools dramatically improve the audio quality for VAIO users, particularly when recording analog source music to PCs and writing to audio CDs with very high quality sound.

Sony VAIO general manager of product planning Dave Yamamoto said that previously, "audiophile customers required more than a thousand dollars of Waves software to obtain the functions that will be standard in new VAIO computers."

Waves CEO and co-founder Gilad Keren pointed out that "Waves tools are used today in mastering practically every major music release and movie soundtrack. The Waves processors integrated into Sony's SonicStage Mastering Studio will deliver the same award-wining quality as our standard professional tools. Some additional presets for consumers have been added and there are some minor functional limitations in order to simplify their use."

Israeli start-up Waves is a leading provider of audio signal processing solutions for professional, broadcast, and consumer electronics audio markets. Waves also offers semiconductor and licenses audio algorithms under the Maxx brand for consumer electronics audio applications. Waves' technology has been licensed to several leading companies, including Motorola, Microsoft, Samsung and Sony.

Published by Globes [online] - www.globes.co.il - on 09 June 2003

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