Barak is cooperating with Artec Lantec, which imports Asoka USA’s PlugLink product line to Israel.
International calls company Barak 013 will give its customers the choices of hooking up their home and business computers and accessories on an internal network, to include broadband Internet, through the electricity grid. Barak is cooperating with Artec Lantec, which imports Asoka USA ’s PlugLink product line to Israel.
Customers wishing to use this link will have to buy a communications router and converter between electric sockets and the plugs for the computers and equipment (a network or USB card). Barak products and services manager Igal Bareket said the cost to the home user would be less than setting up a wireless home network, for which the company was charging NIS 1,300. He added that it had not yet been decided whether Barak or Artec Lantec would install the system.
Bareket also said that it was too early to forecast sales for the service, which was based on new technology that was still unknown in Israel. The service will compete for households with two or more computers, which make up an estimated 40-50% of all households with high-speed Internet. Most current solutions available to these homes are based on Wi-Fi wireless communications technology.
An electricity-based communications solution will be available to customers as of next week.
Published by Globes [online] - www.globes.co.il - on August 25, 2003