Manugistics (Nasdaq:MANU) and Israeli start-up Ayeca have signed a cooperation agreement to jointly develop a sales campaign management system for wireless operators. Manugistics is a provider of supply chain management (SCM) solutions and Ayeca provides marketing technologies for wireless operators.
Ayeca stated the joint product aimed at shortening the time needed to launch sales campaigns wireless companies offer their customers and help them customize the campaigns to specific target audiences. Ayeca CEO Uzi Breier estimates that a few wireless operators would use the system by the end of 2004. Each system will cost an estimated $2.5 million.
Manugistics has 1,200 customers worldwide, including AT&T (NYSE:T), BMW, Ford Motor Company (NYSE:F), DaimlerChrysler (NYSE: DCX; XETRA:DCXG), Continental Airlines (NYSE:CAL), Cisco Systems (Nasdaq:CSCO), Unilever plc (NYSE:UL; LSE; XETRA:ULVR), Dupont, RadioShack (NYSE:RSH), and Nestle (SWX:NESN).
Israel Seed Partners, Novell Ventures and Anschutz Investments have invested in Ayeca since it was founded in 2000 by Doron Rosenblum and partners.
Published by Globes [online] - www.globes.co.il - on September 9, 2003